As far we know, no other major recording artist has done this yet, no other artist has told the story of an album like this before.
Atlantic Records has taken an uncommon approach to using Apple’s iBooks Author — touted as a creation platform that will “reinvent the textbook” — by building an interactive ebook for the band Shinedown‘s next album.
The 75-page iPad ebook will be available March 27, coinciding with the Amaryllis album release. The ebook visually tells the story of the multi-platinum rock band’s new songs, creative process and …

I guess most of you know very well iBooks Author (along with its potential market), this is Gearlive introductory video about it.
It’s a well-done introduction to all basic features as well as a hint to all iBooks Author potential.